American Red Cross ambulance in front of a Winn-Dixie store

Southeastern Grocers Raises Funds for the American Red Cross in Support of Disaster Relief

Grocer launches community donation program in preparation of peak storm season

FOR IMMEDIATE RELEASE JACKSONVILLE, Fla. (September 6, 2022) – Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is launching a community donation program benefiting the American Red Cross to raise funds in preparation of peak hurricane season. Customers can help equip the nonprofit by donating $1, $5 or simply rounding up their grocery bill while shopping their local Fresco y Más, Harveys Supermarket and Winn-Dixie stores through Sept. 27.

According to the National Hurricane Center, mid-August to mid-October is considered the most active months of hurricane season with the peak approaching on Sept. 10. Every dollar donated through SEG’s community donation program will help support Red Cross Disaster Relief, which provides essential aid to those affected by disasters across the country, including food, shelter, relief supplies, emotional support, recovery planning and other assistance.

“As a grocer serving five coastal states in the Southeast, our communities have weathered many storms and we know firsthand the devastation that hurricanes leave in their wake. Storm recovery takes a village, and a big part of that village is the Red Cross. It’s vital we ensure our relief organizations are well equipped when disaster strikes because it can mean the difference between life and death. Every dollar donated at our registers will go toward American Red Cross Disaster Relief to support communities in their greatest times of need.”

___Raymond Rhee, Chief People Officer for Southeastern Grocers

SEG has a long-standing partnership with the Red Cross, a national nonprofit whose mission is preventing and alleviating human suffering in the face of emergencies through the power of volunteers and the generosity of donors. Last year, SEG, together with the SEG Gives Foundation and generous customers, donated more than $815,000 to aid and support disaster relief efforts.

Donations to Red Cross Disaster Relief enable the organization to prepare for, respond to and help people recover from disasters big and small. Fresco y Más, Harveys Supermarket and Winn-Dixie customers can conveniently donate in their local stores through Sept. 27 to support communities and the nonprofit’s mission.

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