Southeastern Grocers Raises More Than $1.25M During Fifth Tour of Giving in Support of Folds of Honor

Community donation program will provide more than 250 educational scholarships to military legacies

FOR IMMEDIATE RELEASE JACKSONVILLE, Fla. (July 6, 2022) – Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, today announces the donation of $1,255,000 to Folds of Honor. The grocer held its fifth annual community donation program from May 25 through July 5 in support of the organization and its mission to provide educational scholarships to the children and spouses of America’s fallen and disabled service members.

The fifth tour of giving launched with an initial commitment of $100,000 from the grocer’s charitable arm, the SEG Gives Foundation, and Fresco y Más, Harveys Supermarket and Winn-Dixie customers were invited to show their support for United States military heroes and their loved ones by donating $1, $5 or simply rounding up their total grocery bill to the nearest dollar during the six-week campaign. For the last three weeks of the campaign, the grocer further supported the mission with the addition of Military Mondays. Each Monday from June 20 through July 4, the SEG Gives Foundation matched weekend in-store donations, up to $100,000 for a total commitment of $300,000.

“At Southeastern Grocers, we are committed to our local communities, especially the brave men and women who have answered the call to serve our country. We are proud to stand shoulder-to-shoulder with Folds of Honor in support of our American service heroes, and we are grateful for our generous associates, customers and neighbors who donated in honor of those who fought for the freedoms Americans cherish most. We believe it is our responsibility to elevate those they left behind who carry the burden of loss every day – because military families serve too.”
___Anthony Hucker, President and CEO of Southeastern Grocers

Lt. Col. Dan Rooney, CEO and Founder of Folds of Honor, said, “Southeastern Grocers and its generous community members continue to have a lasting impact on the lives of our American service families. Through their kindhearted and patriotic support, we are able to ensure that no family is left behind as we continue to provide and expand educational opportunities for our country’s future leaders. Thanks to the support of this campaign, more than 1,350 lives have been changed over the last five years.”

Every cent donated during the campaign will go directly to Folds of Honor to provide more than 250 educational scholarships for spouses and children of America’s fallen and disabled service members. Scholarships awarded through Folds of Honor provide private education tuition and tutoring for children in grades K-12, along with higher education tuition assistance for children, spouses and dependents.

SEG has raised more than $6.75 million for Folds of Honor since 2018, which has allocated over 1,350 educational scholarships to the children and spouses of United States military members impacted by their loved one’s call to duty. Since 2007, Folds of Honor has awarded approximately 35,000 educational scholarships to spouses and children of America’s fallen and disabled service members.

Related articles

See all
One moment, please