Smiling Winn-Dixie cashier wearing a Folds of Honor shirt. On the foreground, a customer is making a transaction.

Southeastern Grocers salutes US military families with community donation program benefiting Folds of Honor

Grocer pays tribute to military community with donation match Memorial Day weekend

JACKSONVILLE, Fla. (May 22, 2024) – Southeastern Grocers Inc. (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, announces the launch of its seventh annual community donation program in support of Folds of Honor, a dedicated nonprofit organization that provides educational scholarships to the families of fallen and disabled military members.

From now until June 18, Harveys Supermarket and Winn-Dixie customers can pay tribute to U.S. military heroes while shopping at their local stores by donating $1, $5 or rounding up their grocery bill to the nearest dollar at checkout.

In observance of Memorial Day, SEG, together with the grocer’s charitable arm, the SEG Gives Foundation, will match all customer donations made May 24 – 27. This matching program ensures every generous cent contributed will have double the impact, helping provide scholarships to the families who have sacrificed so much. For those unable to donate at the register – and even neighbors not shopping this weekend – consider donating a minute of time. Spend a moment to reflect and remember those who served to protect our freedom.

“Our military communities embody incredible strength and resilience, and this cause is close to our hearts, especially here in the Southeast, where so many of our service members call home. Our annual community donation program is our way of standing with the families who have endured great sacrifice for our country, providing them with the support and recognition they deserve. Together, we can make a profound difference in the lives of these courageous families and honor the memory of their loved ones."

___Anthony Hucker, President and CEO for Southeastern Grocers

Since the beginning of its partnership in 2018, SEG has donated more than $7.5 million for Folds of Honor with the help of its generous customers, associates and foundation. The funds have provided more than 1,500 educational scholarships for the children and spouses of fallen and disabled U.S. military service members.

Lt. Col. Dan Rooney, CEO and Founder of Folds of Honor, said, “The folded flag is a constant reminder of those who paid the ultimate price for our freedom. At Folds of Honor, our mission to equip and educate the ones they left behind wouldn’t be possible without patriotic companies like Southeastern Grocers. We’re thankful for the brave service members who answered the call to duty; and for our partners who continue to show up and embrace their call to give back.”

All funds raised during SEG’s community donation program go directly to Folds of Honor in support of its mission: honoring the sacrifice of U.S. military heroes by providing life-changing scholarships to their loved ones. Scholarships awarded through Folds of Honor provide private education tuition and tutoring for children in grades K-12, as well as tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate or professional program. Folds of Honor has provided more than 52,000 educational scholarships for families of fallen and disabled military service members since 2007.

SEG’s community donation program benefiting Folds of Honor is part of the grocer’s ongoing commitment to honor and support the military community, especially during Military Appreciation Month. During the month of May, SEG associates will commemorate veterans by planting flags at Florida National Cemetery (Bushnell), Jacksonville National Cemetery, Sarasota National Cemetery and Louisiana Veterans Memorial Park (Baton Rouge). SEG is also honoring its own associates who have served by providing them with American flag pins, allowing others to easily recognize and thank them for their service.

For more information about how to contribute to SEG’s community donation program in support of Folds of Honor, please visit a local Harveys Supermarket or Winn-Dixie store.

Southeastern Grocers Inc. (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Harveys Supermarket and Winn-Dixie are well-known and wellrespected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.harveyssupermarkets.com and www.winndixie.com.

SEG Gives Foundation is the charitable arm of Southeastern Grocers Inc. (SEG), parent company of Harveys Supermarket and Winn-Dixie stores. The SEG Gives Foundation aligns giving with causes that are priorities to the communities SEG serves, including the fight against hunger, support for military service members and their families, relief to those affected by extreme weather and natural disasters and championing belonging, inclusion and diversity by combating social injustice to bridge the gap of inequities faced by many individuals, families and communities. Southeastern Grocers strives to be ingrained in its communities and, through the SEG Gives Foundation, better the lives of its customers and neighbors.

Folds of Honor is a 501(c)(3) nonprofit organization that provides educational scholarships to the spouses and children of fallen or disabled military and first responders. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school, and post-graduate work, including a master’s degree, doctorate, or professional program. Since its inception in 2007, Folds of Honor has awarded more than 52,000 scholarships totaling about $244 million in all 50 states. Among the students served, 45% are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. Folds of Honor was founded by Lt. Col. Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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